Professional Profile or Business Page for Your Facebook Group?

Facebook Group Growth

June 13, 2025

Hey Friend!

I recently had a coaching session with a client, who was concerned about privacy issues if she ran her business on her personal profile. She preferred to use a business page instead, even if she optimized her profile using Facebook’s Professional Mode. Her question: How can she best use her business page instead of a professional profile to run her business on Facebook?

She asked a great question, and it really got me thinking about where business pages are critical, where they can be helpful, and where they’re not much help at all.

The bottom line is that there are specific reasons to have a business page. But you will get your fastest engagement using your professional profile–and engagement is what kickstarts Facebook’s algorithms.

Sarah

Business Pages Aren’t What They Used to Be

There was a time when having a Facebook business page was essential. But unless you’re running paid ads or boosting posts, your business page’s visibility is now very limited. Facebook simply doesn’t prioritize unpaid business content in the feed.

So for most of you, engagement is much better from a your professional profile that you have optimized for your business. This professional profile lets you actively network in other people’s groups– since most of them don’t allow business pages to join.

Are There Any Good Reasons to Use a Business Page?

There are good business reasons, even when you’re doing most of your relationship-building from a business-focused professional profile.

Privacy & Boundaries
If you want to keep your business and personal life more separate, a business page is a smart tool. You can engage from a business page, and some successful business owners do very well with them.

Team Access
When I brought interns into my business, I didn’t want them using my professional profile. A business page lets them help with content and admin tasks without crossing any personal boundaries.

Protect Group Access
Your private Facebook group is in danger of being locked out, banned, or hacked. Owners who thought it could never happen to them find that it can happen. Sometimes overnight. An appeal may or may not work. Protect your group by adding your business page as a group admin. Consider adding a trusted friend or family member too.

Instagram Cross-Posting
If you use Instagram for your business, your business page lets you easily share content between platforms. Meta provides tools to automate sharing of posts, stories, and reels. You can customize which content types cross-post and when.

Boosting Posts and Facebook Ads
If you invest in boosting posts or running ads, you’ll need a business page. It doesn’t hurt to build it now.

Engagement Happens with Professional Profiles

But here’s the thing: The fastest way to grow your group is to engage in your feed and other people’s groups as your professional profile. The more you engage, the more Facebook’s algorithm will help you. The issue with business pages is that most Facebook groups don’t allow business pages to join. Plus, Facebook doesn’t integrate your profile-led engagement with your business page. They’re separate entities. This will affect engagement algorithms.

I ran my Facebook group from my personal profile for a long time. When I started building a team, I moved group admin duties over to a business page, so I’d be the only one using my personal profile. And at first, the engagement tanked. It eventually recovered, but only with time and intentional effort.

There was a definite upside. Although I had fewer business page followers than group members., the followers were highly targeted and responsive.

Still, my personal and later professional profile had a far wider reach for inviting people into my group and starting conversations with potential clients. It was simply easier to broadly engage, and Facebook likes engagement.

So, Professional Profile or Business Page?

It’s fine if you only want to run your business on your business page. You’ll have to work harder for engagement, but a strategic business page has its own advantages:

• You need privacy and separation
• You have a team
• You use Instagram
• You run (or plan to run) ads
• You want backup admin access for your group

You can also use your business page as a complement to your professional profile. Use the profile to network and attract Facebook algorithms, and the business page for teams, ads, or group security.

Final Thoughts

If your main Facebook goal is building relationships, growing a group, and finding clients — your professional profile should be your priority. If you want a business page too, then absolutely have one. Just be aware of where it best fits into your Facebook strategy.

If you’d like to know more about how to strategically plan your business on Facebook, you’re invited to join me in the Profitable Facebook Group Program. You’ll learn how to create, grow, engage, and monetize your Facebook group.

Chat soon!

Sarah

P.S. Listen to the full podcast episode for all the extra tips!