Get More Leads from Your Facebook Group

Sales

July 11, 2025

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Hey Friend!

Getting more leads from your Facebook group is a hot topic with group owners. You may hear a lot of simplistic answers like, get more leads and you can sell more. Well, thanks. But there is a real way to get more leads that consistently adds more members and sales.

Um, thanks? Growing your group is important, but you might not make more sales in your 1,000-member group than you did in your 100-member one. That’s because any size of group needs a clear plan to nurture, identify, and convert leads. This sales process plan combines consistent nurture with regular lead tracking. The outcome is that even a compact group can become a steady source of new clients.

Understanding Lead Generation Challenges

How to get more leads from your Facebook group? Create a consistent and sustainable sales process that nurtures your leads across the sales cycle.

While you’re reading the post, think about the following questions:

Why do you think that you don’t have enough leads in your Facebook group?

What does that feel like for you?

What comes up?

What do you feel like is the problem or the struggle for you?

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Common Misconceptions About Lead Generation

First, let’s look at some misconceptions that keep you from getting more leads from your Facebook group. Then we’ll look at the facts.

“My audience is too small. If only my group were bigger, I could sign more clients.”

I go into other people’s groups and invite people to mine. Some of them accept but nothing changes.”

“No one looks at my content. If only more people saw my group posts, I could get better engagement.”

“No one responds to my offer. I don’t even know if they see them. Or maybe they do, and my price is too high. And what if people are just leaving?”

Ultimately, these beliefs convince us that the business we’ve created and worked for and fought for… just doesn’t work.

I’ve Been There Too

I’ve fallen into every single one of these traps as I desperately tried to get more leads. I spent months and months with basically no engagement, and felt I didn’t have enough visibility. I would get frustrated and stop posting, or completely change my content hoping to catch people’s attention.

I’d concentrate on growth and spend most of my time inviting people from other people’s groups. My group grew, but the sales didn’t.

Then I posted a ton of engagement content so I would get better metrics. Did the metrics lead to sales? They can—but not for me.

I also revised my offer a lot and low-balled prices. People still didn’t buy.

Meanwhile, I was exhausted and nothing seemed to change. Then I learned that the problem wasn’t my prices, or visibility, or content. I didn’t have an effective, repeatable, and results-driven sales process so I could get more leads—and nurture them through the sale.

The Importance of a Sales Process to Get More Leads

The sales process is what enables you to identify your leads, nurture them, and converts the people who are ready to say yes. This system is repeatable and easily executed so you don’t spend a ton of your own time and mental energy trying to remember where you are right now, and who is who in your group.

A sales process is more than just posting content, or growing your group, or changing your prices. It’s about recognizing and nurturing the leads you already have—and you likely have a lot of leads already in your audience. And as you grow your group, new members and energized members will become leads.

Most of you are familiar with nurturing posts, which are content designed to help your members and display your expertise. Many of you are also familiar with the pattern of 4 nurturing posts a week and 1 offer post.

There’s nothing wrong with that per se. It’s just that by itself it doesn’t go far enough. Because you can create nurturing posts all you like, but who’s reading them? Who’s responding? Who isn’t acting and needs encouragement? And who is ready to buy if you just reach out? You really don’t know because you haven’t been tracking.

Converting Leads into Clients

How many of you actually have a lead tracker application? And if you have a lead tracker, do you actually use it? (I owned one but didn’t use it on a regular basis. Now I do.)

Use your lead tracker. It doesn’t need to be fancy. It can be a spreadsheet. Use it week-to-week to build information about your audience, to identify where people are in different stages of the buyer’s journey.

This is where nurturing comes in. You nurture the leads, who are people who are interested in your stuff. They’re thinking about it. They want the outcomes that you can help them get. They may not be ready to buy yet, but they’re interested.

The basic nurturing content that interests a new member at the start of their buyer’s journey is not the same content that interests a person who is actively seeking solutions. A range of content for different journeys plus high-touch relationship-building is where you go from here.

Becoming an Active Participant in Your Sales Process

Content is key to getting more clients, not only posting but also going live, hosting events or workshops, and having conversations. You’re not shooting posts and activities into the great unknown; you’re populating your sales process for engagement and to track responses to your content and offerings.

So, this by capturing names and their activities in the group. Are they new and responding with Likes? How about commenting on your posts, or posting helpful content themselves? Are they reaching out to you?

Track these activities and responses and map them into the customer journey. A simple way to think about the journey for your group members is a cool lead who joined your group but that’s all. A warm lead responds to your content and joins some of your activities. A hot lead expresses interest in you and your offer, and you reach out to shepherd them from offer to close.

By the way, making offers is nurturing! You want to bless your members with your content and your offers.

You need to be an active participant in your sales process. Even a small group will contain enough leads to start your new process. Because you won’t simply post content and hope people buy. You’ll take active steps towards making that happen.

So, are you starting conversations? Are you reaching out to people? Are you initiating anything in that sales journey that would help identify your leads? Because people may be very interested in your help, but they’re also busy and often distracted. You may need to be the one to reach out, to initiate that conversation, to ask that follow-up question.

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Take Back Control of Your Group

The more you operate your sales process, the easier it becomes to take back control of your own group. It becomes an efficient part of your system rather than something that you do as an afterthought. This process enables you to follow up with your leads and sign clients every single week and every single month. That’s when you start to see the income increase, not just a good month every now and then but consistently and repeatably.

If you’re ready to exchange uncertainty and exhaustion with a successful sales process, then I invited you to join me in the Profitable Facebook Group Program. Learn with me how to create, grow, engage, and monetize your Facebook group.

Chat soon!

Sarah

P.S. Listen to the full podcast episode for all the extra tips!