Get Clear on Your Ideal Client So You Can Make Money From Your Facebook Group

November 26, 2024

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Hey Friend!

The biggest challenge keeping us from making money in business is not being clear about our ideal client. Do you know who your ideal client is?

If we can’t define our ideal client specifically, we’ll struggle to create marketing materials and content that deeply connect with them.

Do you need an ideal client for your Facebook Group?

The same challenge applies to your Facebook group. If you can’t clearly define your ideal members, growing your group will be much harder. Learn how to speak to your ideal client through the group description.

Photo of journal sitting next to a red coffee cup with a qupte below that reads If you can't cleary define your ideal members, growing your group will be much harder.

Is a niche and ideal client both required?

It’s your choice how to niche and what to talk about. Remember if you are talking to everyone you are talking to no one.

So, it’s more about speaking to one person than the niche category you are in. Getting clear on your ideal client will auto-create a niche.

Quote reads Remember if you are talking to everyone your are talking to no one. Picture below has women with ready curly hair in red dress staning in a field

Write a group description that speaks to your ideal client

Some details to include in your group description:

Questions about their struggles. So they can say “Yes, I’m dealing with this”
Highlight a few things that will be talked about in the group.
Share about briefly your personal story.

Those details help them know that you have been there. It also establishes the relationship that you have the expertise and value to share.

Finish the description with a few things to expect in the group. It’s a sneak peek of what they will get in the group. EX: Challenges, live training, coffee chats, etc.

BONUS TIP: Everyone can view the description. Include a link to learn more even if they are not joining the group.

A dark orange background with a lighter orange box. In the orange box is a quote by Sarah Beisel that reads, "Bonus tip: Everyone can veiw the description! Inlcude a link to learn more even if they are not joining the group.

Build your Facebook group with your ideal client in mind

Getting clear about who your ideal client is and you will help your Facebook group succeed.

In your group description, highlight exactly who the ideal person is so that when they read it they say “Yes I need to be here, let me learn all the things”.

And if you’re ready to turn your group into a powerful tool for business growth you’re invited to join me in the Profitable Facebook Group Program. You’ll learn how to create, grow, engage, and monetize your Facebook group. And get my feedback on your Facebook group membership questions!

Chat soon!

Sarah

P.S. Listen to the full podcast episode for all the extra tips!