A Low Ticket Offer Isn’t the Solution to Your Sales Problem

Sales

July 11, 2025

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Hey there!

If your offer isn’t selling, should you lower your price? Hold on. Your price isn’t your problem. Not communicating with your clients is. Believe me, I’ve been there with a low ticket offer. I learned my way out of that endless lowering-the-price cycle, and I want the same for you.

Sarah

Poor Sales and Low-Ticket Offers

In the early days of my business, I created several offers that I have since retired. They weren’t the best fit for me, and they weren’t the thing that I wanted to do long-term.

But there were a couple I was excited about at the time. (And still teach as part of different offers.) One of them was a storytelling course where I taught people how to create stories for their content. I still teach the topic today! But back then, that course just didn’t sell.

It did great in the beta launch. We had fun, my students got terrific results, and they gave me great testimonials. I confidently put it up for sale at a fair price.

And nobody bought it. I couldn’t figure it out.

I learned later that I had a sales system problem. But I didn’t know then. I thought I had a pricing problem, and it was too expensive. I knew to not give away my time, so I removed the coaching component and relaunched it as a low ticket, self-paced course.

And still nobody bought it.

My sales problem wasn’t a pricing or quality issue. It was a disconnected sales process. I wasn’t connecting to what my people actually wanted, needed, and would buy.

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“I Just Can’t Afford It”?

When we talk to qualified people about our higher ticket offers, a lot of them will say that the offer sounds great. But they just can’t afford it right now.

When you hear this, what’s your first thought? “My offer’s too expensive. The people I’m talking to can’t afford it. I’d better make it a low ticket offer.”

You do, and… crickets.

Don’t get me wrong, some people genuinely can’t afford your offer right now and that’s okay. But here’s what I came to realize. Most lost sales are not money issues. They’re communication issues.

Because people without the money to spend aren’t going to reach out to ask you about your offer in the first place. They know that they can’t afford it, and they won’t waste your time or theirs.

But when ideal clients are coming to you to talk about your offers, they’re at least in a place where they’re thinking about it. They could free up funds if they wanted it badly enough. Here’s how to get them, and you, across the finish line.

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Communication is Key

When you’re having trouble selling a good offer, don’t automatically replace it with a low-ticket offer. Do this instead:

Know who your ideal client is, what they want and need, and where your offer intersects.
Create your content accordingly, and your offers with clear calls to action.
Build relationships in your community with warmth, responsiveness, and your expertise.

When you effectively communicate with your people, set your offer at a fair price. That’s when consistent sales start.

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Charge Your Best Price and Make More Sales

Do you want to improve your communications and sell more with less stress? Take the steps to bless more people with the gifts God gave you to share?

Join me at sarahbeisel.com to learn more.

And if you want to know the exact steps to take to create an engaged Facebook group that makes you money consistently, join the Profitable Facebook Group now! I’ll teach the exact same sales process strategy I use to support your business and build consistent sales.

P.S. Listen to the full episode for all the details!

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