4 Ways to See Facebook Group Success Before 2024 Is Over

Facebook Group Strategy, Sales

November 7, 2024

The graphic has a light orange background, and at the top there is photo of a red haired woman standing against a grey concrete wall, wearing dark teal jeans, a salmon colored shirt, and a burgandy leather jacket. She is smiling and holding up 4 fingers to the camera. Underneath there is a torn piece of paper with text inside that reads "4 ways to see Facebook group success before 2024 is over."

Hey Friend!

Are you wondering how to infuse some life into your group before 2024 ends? The good news is there’s still plenty of time to make an impact before we ring in the new year. So many people reach November and write the rest of the year off. But this is the perfect opportunity to build on all the work you’ve been doing this year and close out strong with something fun!

In this blog, we’re chatting through 4 ways you can see Facebook group success before the end of the year. This should give you some ideas of how you can engage your group, boost your membership, and even make some more sales before the year is out!

1. Run a Challenge to have Facebook Group Success

Challenges are a great way to finish the year strong or kickstart the new year. It can help people get a head start on their new year goals. Your audience probably already knows what they want to focus on in 2025, so why not help them make progress on their goals early?

Your challenge could be themed around the holidays or other events that happen towards the end of the year (e.g. black Friday), but if it doesn’t make sense for your niche, then it doesn’t have to be. Just because people are busy with holiday gatherings and events doesn’t mean they’re putting their own desires and interests on hold. There is still so much potential to take advantage of this season and get some good engagement so you can have Facebook group success before the year comes to an end.

I teach you how to run successful challenges inside the Profitable Facebook Group Program. If you want a plug-and-play strategy to efficiently execute a challenge, join the program so you can run your challenge effectively!

A light teal background with corners that fade to a darker shade of teal, and a quote from Sarah Beisel in the center which reads "just because people are busy with holiday gatherings and events doesn't mean they're putting their own desires and interests on hold."

2. Build Relationships In Your Group By Hosting a Christmas Party

This idea is focused on bonding with your group members and having fun towards the end of the year. This isn’t something that needs to be super extravagant, it can be something as simple as a coffee chat.

Regardless of what you choose to do, spending some time connecting with your audience is incredibly important for getting to know them, them getting to know you, and building trust. All of these things are necessary for making sales. Your Christmas party can still be focused on something relevant to your niche, e.g.:

A content creation party
Reflecting on what went well in 2024, what didn’t go well, and what to take into 2025
Creating family goals for the new year
A branding refresh

But the holidays are a great excuse to make it fun! Tell everyone to bring some hot chocolate and wear their favorite Christmas sweater while you dive into a niche-specific topic. Why not?

3. Accelerate Your Facebook Group Success With A Holiday Sale

If you’re anything like me, you’ve been resistant to creating a black Friday sale for so long because you’re thinking:

“everyone else is already doing a black Friday sale. It’s going to be too noisy and I don’t want to compete with that.”

But here’s the thing: people are preparing to make purchases. They are getting ready to buy. Consumers are much more receptive to sales around black friday than they are at any other time of the year. It doesn’t matter if you think the market is saturated, it’s about consumer behavior. And everybody wants to buy something on black Friday.

So take advantage of this behavior! Run a flash sale, offer a limited-time bonus, or offer a discount to allow people who are excited about your offers to hop in through a sale at a time when they are looking out for a deal. (and P.S.: you can learn how to run a SUPER effective sale inside the Profitable Facebook Group Program by the way. Check it out and join us!)

a dark teal box in the center with a gold rim and a light blue background, with images of coffee stains. In the dark teal box, there is a quote by Sarah Beisel which reads "it doesn't matter if you think the market is saturated, it's about consumer behavior. And everybody wants to buy something on black Friday."

4. Do a Membership-Boosting Giveaway to Increase Your Facebook Group Success

One of the important metrics to consider when it comes to Facebook Group Success is whether your group is increasing in members or not. So if you don’t want to run a sale or a challenge, you could have a giveaway focused on boosting your membership. Here’s how it works:

You ask current members to invite people they’re connected to that would be a good fit for the group
Give them a deadline
At the end of the deadline, draw a random name from the people who invited someone to the group

You can use the giveaway to bless someone with something fun: a vision board, journal, free coaching call, workout plan, water bottle, or whatever you think would be desired and valued by a member of your Facebook group.

This method of growing your Facebook group is so effective because you’re getting your most active people to advocate for your group and tell other people that they need to be part of it. It’s a win-win situation because you get connected to more potential leads and one of your members gets a little gift in the process. Growing your group this way can very quickly accelerate your Facebook group success.

Choose One Way to Boost Your Facebook Group Success Before the End of the Year

There are so many ways for you to take advantage of the remaining time in 2024. These 4 ways to increase your Facebook group success are fun and focus on different aspects of your group. So whether you want to get more members, boost your engagement, or make more money before the year is over, one of these ideas will help you get there!

And remember, if you want to accelerate your Facebook group success and skip all the trial and error, you’re invited to join me in the Profitable Facebook Group Program. Inside you’ll learn how to create, grow, engage, and monetize your Facebook group.

Chat soon!

Sarah

P.S. Listen to the full podcast episode for all the extra tips!